Customers care about the quality of their supplement. The best way to earn their trust is by choosing a manufacturer that ensures quality by testing it throughout the manufacturing process.
There are a few critical areas of focus that are critical to launching a successful supplement.
1. The Content Matches the Ingredients
When a product is submitted for testing, it needs to have exactly what it says it has inside. It is the content that counts.
If a manufacturer is looking to test a particular ingredient for a product, they should be looking for the purest option. If it’s an ingredient mixed with a filler, it should be reported.
Imagine ordering a water pump online. It's bulky, odd shaped, but it's something you need. You want an exact make and model for this component, so when you order it, you don't want another make and model to show up at your door.
The same is true for your supplements. When the product itself is tested, the ingredients should be abundantly clear.
2. Nothing on the Ingredients List is Misleading to the Consumers
Some supplements have a mixture of diluted ingredients. However, products that are offering themselves as “pure” need to prove its pure through testing.
You don't want your Cobalamin to have a mixture of cornstarch and other fillers. Although, the required amounts needed for many vitamins and minerals like Cobalamin are tiny, which is why many are mixed with fillers as a finished product. However, when it is tested and listed, it needs to be abundantly clear that the formulas are utilizing the purest sources.
Like the above example, the water pump is going to be boxed up with packing material to create something that is easier to handle and keeps everything safe. The same is true for a finished supplement, though much easier to ingest.
Taste, texture and smell are essential factors. Nobody is going to purchase a product that smells like rotten eggs or has the texture of wet paper. While the chemical makeup of the product is important, making sure it is palatable is also critical to success.
3. The Manufacturer Ensures Proper Dosage Requirements
For most vitamin and mineral supplements, only a small amount is necessary. Some can be dangerous in larger amounts.
When formulating a supplement, include what is necessary and nothing more. You need to be even more certain for metals the body uses like iron. Some vitamins like C and the B group can be taken in larger doses, but the body will likely flush the extra, making it a waste for your customer and your brand.
However, putting too little of the product is equally as wasteful. Contract supplement manufacturers need to test their products to ensure that there aren't any deficiencies. If it’s a certain amount on the label, it needs to be that amount in the supplement.
4. Ingredient Compatibility is Tested
Contract supplement manufacturers need to be checking if the various vitamins and minerals contained in a product are compatible around one another for any length of time. Some may be stable for long periods while surrounded by other components, but others may break down when combined with others.
Long-term testing, in this case, will determine if the potency of the product is lasting or if there should be a “best if used by” date on the bottle.
Furthermore, some ingredients lose their effectiveness when combined with others. Sometimes it is better to make two potent products than a single product that loses potency because some components don't play well with one another.
Testing should also include if the potency will withstand packing and transport. Will the product be potent after being swallowed with water? What about if it is chewed or comes in contact with stomach acid?
A product needs to retain its potency from manufacture to consumption. If your contract supplement manufacturer isn't testing this, your customers might be disappointed with their results.
5. The Ingredients are in the Right Form for Consumption
Just because a product says it has a particular vitamin or mineral, doesn’t always mean that the specific ingredient is the best option for a body. There are several versions of B12, but only a couple are useful to the body.
Another example is magnesium. The body can use many forms of magnesium. Magnesium oxide can be absorbed into the body as a supplement, but because the oxygen bond is so strong, it's more commonly used as a laxative. Magnesium gluconate or citrate is a much better supplement because the body can more readily absorb it and use the magnesium atom once stripped of its pairing. While the oxide variety is much cheaper to produce, its efficacy outside of a laxative is limited compared to better options.
There are many other examples of supplement efficacy, and your manufacturer needs to be testing for the best possible option for the outcome you are looking to achieve.
If you are looking to produce a laxative for your customers or if you are looking for a proper supplement, your supplier should know how to serve you best.
6. The Supplements Claims can be Proven
The most significant part about efficacy testing is making sure the supplement fulfills the role it sets out to accomplish. A B-complex supplement should deliver the necessary B vitamins; a calcium supplement should provide calcium.
What customers don't want is to purchase a product that passes through them intact. The body should absorb it and use it to make lives better.
All of this starts with the manufacturer. Make sure you are buying quality products from a supplier that cares about your customers.
The “build it, and they will come” mentality isn’t a format for success in the supplement industry. After you’ve created the perfect formula, you’ll need to design a useful marketing strategy to reach your audience.
Download our free marketing toolkit to start brainstorming how you plan to promote your brand.
If you want to talk about your supplement idea with one of our experts, call us today at (405) 225-1804 or visit our website at ameri-kal.com.